An introduction to Campaigns

How Campaigns work

Campaigns are created from the Search Leads area. Once you've filtered your leads to the audience you want, you use the bulk action tools to set up, schedule, and send your email campaign. FLG handles the sending and records the outcome against each lead.

Once a campaign has been sent, it moves to Completed Campaigns, where you can review exactly what happened for every recipient.

Where to find Campaigns

To open Campaigns, select Leads > Campaigns   from the main navigation. You'll see two tabs:

• Planned Campaigns: campaigns that have been created and scheduled but not yet sent
• Completed Campaigns: campaigns that have finished sending

Key things to know

• The audience for a campaign is fixed at the point of scheduling. Leads added to FLG after a campaign is created will not be included, even if they would have matched the original filter.
• If the number of messages sent is lower than your audience size, some leads were excluded. This can happen because a lead has no email address recorded, has an invalid email address, hasn't given permission to contact, or was deleted before the campaign ran.
• Campaigns cannot be paused once they have started sending.

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