How to send an email Campaign

Modified on Tue, 9 Jun at 1:25 PM

Sending email Campaigns

FLG’s new email editor gives you a simple, flexible way to create and send professional looking email campaigns as part of your bulk actions.

You can build emails visually using drag-and-drop content blocks - no HTML knowledge required (unless you want to use it!).

Getting Started

To access the email editor:

Go to Search leads.
Select your recipients using filters or tick boxes.
Click Bulk actions > Contact
Select either a pre-made template or New email campaign

You’ll now see the email builder, with campaign settings on the left and the editor workspace in the middle.

Set your Campaign Details

On the left-hand side, fill out the following:

Campaign name
- Give your email a meaningful name for future reference.
Save as a new template (optional)
- Tick this if you'd like to reuse the email layout later.
Sending options
- Choose who the email should appear to come from.
- De-duplication is applied by default
- For more information on these options see Sending Options.
Cc / Bcc:
- Add email addresses for carbon copy or blind carbon copy recipients.
- Note Enter a { to see a list of available template variables to use in the CC or BCC fields
Attachments
- Include files to be sent alongside your email.

Designing Your Email

FLG offers two options to begin designing your email:

Start from a Predefined Template: Choose from a selection of professionally designed templates.
Design from Scratch: Build your email layout using customisable content blocks.

Using the Drag-and-Drop Editor

The Drag-and-Drop Editor is divided into three main sections:

1. Content Panel (right side bar)

Drag elements from this panel into your email layout:

Text: Add and format your message content.
Image: Insert images to enhance visual appeal.
Button: Create call-to-action buttons.
Divider: Separate sections with horizontal lines.
Spacer: Add space between elements for better layout.
Social: Include social media icons linking to your profiles.
Video: Embed videos to engage recipients.
HTML: Insert custom HTML code for advanced customisation.

2. Structure Panel

Define the layout of your email by adding rows and columns to organise content effectively.

3. Settings Panel

Adjust global settings for your email, including:

Background Colour: Set the overall background colour.
Padding: Control spacing within elements.
Font: Choose fonts to match your branding.

Personalising your emails

Utilise Merge Tags to personalise your emails. For example:

{LEAD_FIRST_NAME}: Inserts the lead's first name.
{USER_NAME}: Inserts the name of the user assigned to the lead.

Note: The Merge Tags option on the text box toolbar will show the full list of available tags or alternatively inserting a { will bring up a list of possible options.

Saved Blocks

Saved blocks are ideal for keeping emails consistent and reducing build time, especially for elements you use often.

Saving a Block

If you’ve created a content block that you want to reuse in other email templates, like a header, footer, or call-to-action, you can save it as a block.

To save a block:

Hover over the block you want to reuse.
Click the Save as Block icon in the block toolbar.
Enter a name for your block (e.g. “Header”).
Click Save.

Tip: Saved blocks are global - once created, they’re available to all users in your account.

Using a Saved Block

To reuse a previously saved block in your email template:

Open the Content panel on the right.
Select the Saved tab.
Drag your chosen block into the layout.
You can rename or delete saved blocks using the pencil or bin icons next to each one.

Need Further Assistance?

If you have any questions or require additional support:

Visit our Help Centre for more articles and guides.
Contact our support team via the Help option within the FLG platform.