Email address validation

• FLG runs email address validation whenever a lead is created or updated.
• Leads with an invalid email address are still accepted into the system.
• You won't be able to email the lead until the email address is corrected.

Why Is Email Validation Used?

• Sending emails that bounce - whether due to spam traps or disposable email addresses - harms our email sending reputation.
• A damaged reputation makes it harder for emails to reach the inbox.
• Avoiding invalid email addresses:
  • Increases the likelihood of emails reaching your customers' inboxes
  • Improves the overall quality of your mailing lists
• For more on email deliverability and spam, see this page.

What Does the Validation Look Like?

Lead View

• Invalid email addresses are accepted on lead creation and update.
• When viewing the lead, an email address that fails validation is marked with an Invalid badge.

Sending an Email from a Lead

• Clicking Send triggers a validation check on the To, Cc and Bcc fields.
• If any address is invalid, an on-screen error message will:
  • Tell you which email address is affected
  • Let you update it
• The email can only be sent once all addresses are valid.

Bulk Emails

• Validation checks run on all editable email address fields throughout the bulk email wizard.
• Invalid email addresses are shown in an error message on the field and must be corrected before proceeding.
• On sending, any invalid email address:
  • Will not be attempted
  • Will show as a failure on the job output page

Emails Sent via Workflows and Lead Actions

• Emails will not be sent to invalid email addresses.
• An audit message is added to the lead explaining the email wasn't sent due to the invalid address.
• View this from the lead summary page via Filters > View All Items.
• Note: if an email fails due to an invalid address, we'll automatically mark that address as Invalid and won't attempt to send to it again.