Capturing Leads Using Zapier's Email Parser

If you cannot get your sender to send emails in the format that we require to Receive Leads by Email, then you may want to consider using a third party mail parser. This article has been created to provide guidance on setting up an email parser service using Zapier.

IMPORTANT: This article was put together to provide guidance for our customers and it includes all the knowledge and guidance that we can offer on setting up the Zapier email parser to capture leads. We do not provide support for external services and so we cannot provide any further guidance that what is included in this article for Zapier's services.

Step 1: Sign Up to Zapier

Sign Up to Zapier if you do not already have an account and once signed in, Click 'Make A Zap!' towards the top of the page.

Step 2: Choose a Trigger and Action

Choose the Trigger App, Email Parser by Zapier and set the Trigger to New Email.  Choose the Action App, Webhooks by Zapier and set the Trigger to POST.

Step 3: Setting Up the Mail Parser

Go to https://parser.zapier.com/ to set up a new mail parser account. If you don't already have an account with Zapier Parser, set one up. Click on

You should then be given a mail box address to send a sample email to. Send a sample email to the mailbox address.

Step 4: Create Your Parsing Template

Once you have sent in an example email, you will be able to select the relevant content from the email. Highlight the required data and give it a sensible name.

Once you have pressed save, you should see the content replaced with the name that you gave it as shown below.

Once you have done this for everything that you wish to extract press

Step 5: Go Back to Zapier and Select Your Mailbox

Step 2 on Zapier is to select the mail parser account. Select the account you just set up. Press continue for Zapiers Step 3. For Zapiers Step 4, Select your newly created mailbox from the drop down list.

Step 6: Getting the Form Post Details

Navigate to your FLG account and go to Tools > Capture Leads > From a Website. Click continue. Select capture method webform. You should see something similar to that of the below image. It may be a good Idea to keep this open on a separate tab or window.

Step 7: Mapping the Parsed Data to FLG Fields

Step 5 on Zapier is to set up the form post. We need to extract information from our form post code, shown in the above image. Scroll down the content of the form post code until you see the form action URL. In the above image ours is http://demo.flg360.co.uk/api/APIHTTPost.php

Enter the URL in the provided section on the Zapier page as shown in the image below.

Select Form as the Payload Type.

For the Data section, you will need to extract the field names from the FLG form post code. In the example below, we have shown intLeadGroupID, strLeadFirstName etc.

For the lead group ID, type in the value (the lead groups ID)  as shown in the below image. For anything that you are extracting from the email you are parsing, click 'Insert Fields' and select from the list. It will always start 'Parse Output' followed by the name that you gave it in step 4.

Step 8: Testing the Zap

Once you have mapped all the fields that you require, skip all the below options and Press Continue. You will now be able to test the Zap. Once you have tested the App, Click Turn Zap On.

Step 9: Set up Auto Forwarding

You will want to set up Auto Forwarding with your mail service if the emails are to be sent to Zapier to be parsed automatically. You will need to seek help from your provider or search online for support if you do not know how to do this. The emails need to be forwarded to the Zapier mailbox address.

Alternatively, you could just have the emails sent directly to the Zapier mailbox.

Note: If you use a mail client such as Outlook, setting up mail forwarding from within the client will only forward the mail when the client is running (You will need to have it open and running). If you want the emails to be sent regardless or whether you are using your mail client or not, you will need to speak with the person that manages your mail service to set up mail forwarding at Server level.